E-Commerce Marketing Manager

P O S I T I O N   O V E R V I E W: 

We are seeking an experienced and self motivated e-commerce PRO to take our website & digital marketing to the next level! This candidate brings a fresh perspective while being committed to on-brand quality work. The E-Commerce Marketing Manager is responsible for leading our e-commerce strategy, enhancing our online presence, and maximizing revenue through various online channels. 

Duties/expectations include, but are not limited to: 

  • Develops and executes the overall e-commerce strategy to drive sales and revenue growth. 
  • Manages the day-to-day operations of our e-commerce platforms, including website management, graphics, collection curation, product listings, and inventory management. 
  • Leads digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising to drive traffic and conversions. 
  • Creates compelling email marketing, website graphics, and social media ads that both resonate with and convert our target audience. 
  • Utilizes A/B testing and conversion rate / funnel optimization. 
  • Ensures website merchandising is kept up to date with new product launches. 
  • Researches and remains current with the latest trends and best practices in e-commerce & digital marketing. 
  • Analyzes market trends and customer behavior to identify opportunities for growth and optimization.
  • Enhances the user experience to optimize conversion rates. 
  • Monitors and analyzes KPIs to track progress and identify areas for improvement. 
  • Leverages the power of AI
  • Increases LTV through the use of Klaviyo, Rebuy, Tapcart, Pushowl, and more. 
  • Manages Klaviyo, Rebuy, Tapcart, Pushowl, and more. 
  • Implements new systems and technology to optimize customer experience. 
  • Reviews and presents findings on website performance, Google analytics, ECR, clock through sessions, email marketing, and more monthly. 
  • Reviews the security of checkout pages and payment procedures.
  • Reviews copy and legal disclaimers to verify their accuracy. 
  • Ensures all product is properly taxed. 

Q U A L I F I C A T I O N S: 

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus!)
  • 3+ years of experienced in e-commerce and digital marketing
  • Proven track record of driving growth and revenue through e-commerce channels
  • Proficiency with Shopify
  • Proficiency with Klaviyo
  • Proficiency with Photoshop & Canva
  • Knowledge of digital marketing tools and techniques, including SSEO, SEM, email marketing, and social media advertising.
  • Experience managing and growing Shopify integrations such as Back in Stock, Rebuy, Smile.io, Justin, Tapcart, Blot, and Retention.io
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication skills, both verbal and written. 
  • Ability to write relevant and on-brand copy as needed as well as proofread all copy for accuracy. 
  • An eye for aesthetic and detail.
  • Strong project management skills and the ability to prioritize and manage projects simultaneously to meet deadlines.  

Are you the right candidate for this position? If the below sounds like you, we want to meet you!

  • You're obsessed with digging into numbers and analyzing data to find answers that optimize your workflow and drive creative insights across the business.
  • Your favorite part of your job is testing and learning. You use these insights to drive your work forward.
  • You're familiar with the entire lifecycle of a customer and understand that our relationship does not stop with a purchase. 
  • You have the ability to put yourself in the mindset of different consumers, especially those who are not much like you.
  • You really like research and are not afraid to build a plan to get the answers you need, especially the they are not easily found on Google or an existing resource.  
  • You love learning new things and diving into the latest features to figure out if they have the potential to contribute to the business' goals that matter the most. 
  • You are a creative and love bringing an idea to life. 
  • You love watching your hard work turn into something larger than imagined and implement the necessary steps to cultivate it into something more.  
  • You are always thinking of new ideas and are not afraid of "failure" as it is an opportunity to learn and improve.  

T O   A P P L Y: 

Email your portfolio and resume to careers@perleiboutique.com