Social Media & Email Marketing Manager
P O S I T I O N O V E R V I E W:
Per Lei and Stile by Per Lei are two sister boutiques with distinct brand personalities and a shared mission:L to make getting dressed feel empowering, intentional, and fun. We're seeking a creative and strategic Social Media & Email Marketing Manager to lead the digital storytelling and drive brand engagement across platforms. This role is responsible for both content creation and performance - managing social media, designing graphics, developing marketing campaigns, and executing email strategy for both brands. The ideal candidate will blend creativity with analytics and have a passion for fashion, content, and building community.
D U T I E S & E X P E C T A T I O N S I N C L U D E:
Social Media Development
- Develop and implement monthly social media calendars for both brands
- Create content from concept to execution - photo, video, reels, stories, and trends
- Design branded graphics using Canva or similar tools
- Plan and execute social campaigns around product launches, events, and promotions
- Engage with followers and foster a vibrant, two-way community
- Collaborate with store teams for real-time, in-store and UGC-style content
- Monitor insights and analytics; adjust strategies to maximize reach and engagement
Email Marketing & Strategy
- Own the design, copywriting, and scheduling of email campaigns
- Create weekly newsletters, product drops, sale/event emails, and editorial-style features
- Segment and target customer lists to optimize engagement and conversations
- Track performance metrics (open rate, click-through, revenue) and adapt accordingly
- Align email campaigns with social strategy for cohesive brand storytelling
Campaign Planning & Brand Alignment
- Collaborate with leadership to plan seasonal, product, and customer-focused campaigns
- Translate in-store energy into engaging digital moments
- Stay up to date with social trends, industry best practices, and emerging tools
- Ensure the Per Lei and Stile brand voices are distinct but complimentary
- Bring both feeds to life - visually engaging, community-driven, and brand-right
Q U A L I F I C A T I O N S:
- 2-4+ years experience in social media, content creation, or digital marketing
- Strong writing skills with the ability to shift tone between two brand voices
- Highly visual - with an eye for detail, layout, styling, photo composition, and graphic design
- Proficient in Canva; Adobe Suite is a plus
- Experience with Klaviyo, or a similar email platform
- Comfortable creating and editing short form video for Reels/Tiktok
- Strong understanding of Instagram and TikTok trends
- Analytical mindset with the ability to assess performance data and adjust strategy
- Proactive, highly organized, self-motivated, and adaptable to a fast-paced retail environment
- Passion for fashion, customer experience, styling, and retail marketing
T O A P P L Y:
Email your resume and portfolio to careers@stilebyperlei.com