Social Media & Email Marketing Manager

P O S I T I O N   O V E R V I E W: 

Per Lei and Stile by Per Lei are two sister boutiques with distinct brand personalities and a shared mission:L to make getting dressed feel empowering, intentional, and fun. We're seeking a creative and strategic Social Media & Email Marketing Manager to lead the digital storytelling and drive brand engagement across platforms. This role is responsible for both content creation and performance - managing social media, designing graphics, developing marketing campaigns, and executing email strategy for both brands. The ideal candidate will blend creativity with analytics and have a passion for fashion, content, and building community. 

D U T I E S   &   E X P E C T A T I O N S   I N C L U D E: 

Social Media Development 

  • Develop and implement monthly social media calendars for both brands
  • Create content from concept to execution - photo, video, reels, stories, and trends
  • Design branded graphics using Canva or similar tools 
  • Plan and execute social campaigns around product launches, events, and promotions
  • Engage with followers and foster a vibrant, two-way community 
  • Collaborate with store teams for real-time, in-store and UGC-style content
  • Monitor insights and analytics; adjust strategies to maximize reach and engagement

Email Marketing & Strategy 

  • Own the design, copywriting, and scheduling of email campaigns
  • Create weekly newsletters, product drops, sale/event emails, and editorial-style features
  • Segment and target customer lists to optimize engagement and conversations
  • Track performance metrics (open rate, click-through, revenue) and adapt accordingly
  • Align email campaigns with social strategy for cohesive brand storytelling 

Campaign Planning & Brand Alignment 

  • Collaborate with leadership to plan seasonal, product, and customer-focused campaigns
  • Translate in-store energy into engaging digital moments
  • Stay up to date with social trends, industry best practices, and emerging tools
  • Ensure the Per Lei and Stile brand voices are distinct but complimentary
  • Bring both feeds to life - visually engaging, community-driven, and brand-right 

 

Q U A L I F I C A T I O N S: 

  • 2-4+ years experience in social media, content creation, or digital marketing 
  • Strong writing skills with the ability to shift tone between two brand voices
  • Highly visual - with an eye for detail, layout, styling, photo composition, and graphic design
  • Proficient in Canva; Adobe Suite is a plus
  • Experience with Klaviyo, or a similar email platform 
  • Comfortable creating and editing short form video for Reels/Tiktok
  • Strong understanding of Instagram and TikTok trends
  • Analytical mindset with the ability to assess performance data and adjust strategy
  • Proactive, highly organized, self-motivated, and adaptable to a fast-paced retail environment
  • Passion for fashion, customer experience, styling, and retail marketing 

 

T O   A P P L Y: 

Email your resume and portfolio to careers@stilebyperlei.com